Running the Zecco Gauntlet


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January 24
I received the following from customer service:

Dear Valued Customer,

Thank you for contacting Zecco trading. If you did not save your
application to your hard drive, there will be no way to retrieve it. We
will have to send you a copy via mail per your request.

I hope his has been helpful; we look forward to your business.


Zecco Team Member


Okay, now they’re just messing with me. I responded with the following:

No crap shirlock. Are you serious? I requested you send me my application through the mail. You ask me for my reference number. I tell you I don’t have it. You tell me its on the top right-hand corner of the customer agreement application. I tell you I don’t have a customer agreement application. You tell me you’ll have to send me a copy of my application through the mail then. Are you just pulling my chain now? This has been going on for nine days now. I could’ve walked to California, filled out the forms, and wrote you a check by now.

Bottom line: I am requesting you send my my application through the mail. I have NO other information to give you.

Aaron Hardy

January 26
I received the following from customer service:

Thank you for contacting Zecco Trading. Can you please confirm your
mailing address because the application that was submitted has a
different email and we must confirm that you are the same Aaron Hardy.

I hope this information was helpful. If you have any questions, please
don’t hesitate to contact customer service at 909.657.6655 or

Trung La

Fair enough. I used a more public email alias during my application process and had been communicating with customer service using a different one. I responded with the required information. As much as I was relieved something was actually getting does, this did make me wonder. Can other people get access to my application and some of my most personal information just by knowing my name and mailing address? So much for security.

January 28
I received the following from customer service:

Thank you for contacting Zecco Trading. Your paperwork will be mailed
to you. Thanks.

I hope this information was helpful. If you have any questions, please
don’t hesitate to contact customer service at 909.657.6655 or

Trung La

Finally we’re getting some action.

February 14
I sent the signed application and other required documents through the mail.

February 25
I haven’t heard back from Zecco. I sent the following email to customer service:

I received the application, signed it, and returned it through the mail
on February 14. Could you please update me on the status of the
application? Thanks.


February 27
I received the following from customer service:

Dear Aaron,

Thank you for contacting Zecco Trading.

We have forwarded your account to the appropriate department that will
activate it as soon as possible.

Thank you for your patience and we value your business.

Please email or call us if you have any questions. Have a good day.

Long (Tim) Ha

February 28
I receive an email stating that my trading account application has been approved. It also says the following:

You are just 4 easy steps away from free trading. It’s time to sign in.

Go to and click on the ZECCO TRADING tab. If you’re already signed in to myZecco, the Trading Key box appears at the right top of the page, where your Zecco Trading Account Number(s) is displayed. Not signed in yet? Sign in to myZecco first.

Please note that it may take a few moments (up to three hours) after account approval before you can access your Trading Account.

By the time I read the email, it had already been a few hours, so I clicked on the Zecco Trading tab and signed into myZecco. In case you’re not aware, Zecco has two levels of accounts. The first is a myZecco account, which anyone can have. The second is the trading account, which is the one I had yet to sign into. However, after signing into myZecco, I didn’t see a Trading Key box at the right top of the page, I just saw the usual welcome screen. I thought I’d give it another day to kick in.

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05.26.2008 / Tony Leach said:

Aaron –

Wow, what a great blow-by-blow of your experience getting started with Zecco! I’ll be passing this around the office a bit, if you don’t mind.

One question – in the midst of all this, did you get a chance to check out the ZeccoShare community? What did you think?

– Tony Leach (Zecco Product Manager)

05.26.2008 / Aaron Hardy said:

Hey Tony! Am I glad to hear from you! And in under 24 hours from my post I might add. That’s faster than half the customer service emails I received! Even the existence of your response warrants a tip of the hat. I would be more than honored if you would pass my experience around the office. I understand the company is in a growing stage and could use a customer’s perspective every now and then.

In response to your question, I have taken a look at ZeccoShare and also have my account sharing turned on. At times I peek at what others are holding and discussing, but I spend most of my time analyzing charts. I really like the idea of social investment networking though and believe many people will find it beneficial. If I get more time I may become more involved myself.

If you would like feedback on specific areas of improvement, I personally believe the forum moderators at times block more posts than the legal requirements dictate. It seems Zecco sometimes tries to cover its reputation rather than just leaving opinions public and learning from them. This may be improving though as I haven’t read the forums for a couple months now. Overall, I applaud Zecco’s effort at making investing more interactive and interesting for its investors.

Again, thank you for responding to my post. It’s much appreciated and blog readers do notice that you care enough to seek out and pay attention to customer feedback. I look forward to an excellent Zecco experience!

05.28.2008 / Tony Leach said:

Aaron – great to hear! Definitely hear you about the time thing…

We are re-crafting our moderation approach, so sorry if we’ve seemed a little over-zealous at some points. We’ll make sure to take your points into consideration as we do that!

– Tony

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