Meta-Learnings from Adobe MAX 2008

While I learned a fair share at Adobe MAX 2008, I’d like to focus this post on meta-learnings.  What are meta-learnings?  I’m not sure yet, but here we go:

• Gucci is to Hollywood as writing books is to nerds.  I don’t remember the number of times I heard someone flaunting his/her authorship on a book, but I’m quite positive it surpassed the fingers on one hand.  Writing books is the new black when it comes to tech.
• Adobe is very in-tune with their customers.  One of their general sessions was focused on presenting how Adobe is addressing specific customer problems.  Key corporate leaders presented in real style and with what seemed to be honest sincerity.  Being that I’ve seen the problems firsthand, I can honestly say they seem to know what their customers need and how to get there.  At one presentation, a member of the audience asked something related to accessing the screen dimensions of a cell phone an AIR application is running on.  I then overheard one of Adobe’s team members on the back row ask another team member, “Do you know if we do that?”  The other one said, “I don’t know, but let’s take a look at it.”  How many times can you ask a question about a product and get the immediate attention of the development team behind it? Continue reading »

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