10.23.2010
Scrapbooking just went from crafty women huddled around piles of paper shreds to online digital awesomeness. Not that crafty women or piles of paper shreds aren’t awesome. Nay. But for many, this translates into finding babysitters or a willing spouse; finding large blocks of time; purchasing a gajillion expensive scissors, stamps, buttons, papers, and ribbons; finding storage for such paraphernalia; and discovering craftiness from within. I mean, seriously, does this or this look fun to clean up? I’ll pass.
For the last year and a half at Rain I’ve been working on Studio J, Close To My Heart‘s flagship online scrapbooking application. It’s been quite a ride but the result is really quite revolutionary. Continue reading »
No Comments »
07.03.2009
Businesses win customers when they deliver what customers want. Customers get what they want when they can customize products to their own preferences. At Rain, where I work, we recognize the profit potential that clients can achieve with this concept and have created many applications allowing users to design their own products. How do we do it? Let’s talk SVG.
Suppose we create a simple product designer containing a single rectangle. The user can rotate, scale, position, and color the rectangle. The rectangle will then be printed in spectacular fashion on the customer’s very own poster. So, Jim hops into the application and moves the rectangle to the center of the poster, doubles its size, colors it blue, then rotates it 45 degrees. He then saves his design.
How is Jim’s design saved? That is, how is Jim’s design described in such a way that (1) he can later re-open it and continue modifying his rectangle and (2) a printing shop can print his poster at virtually any size without degrading its quality? Continue reading »
5 Comments »
