Posts Tagged ‘Web Analytics’


Goal Tracking with Google Analytics

06.23.2007

I’ve been tracking RateMyApartments.com through Google Analytics for about a half year now and have really enjoyed seeing how the website has been growing. Still, only recently did I implement goal tracking to see how people are navigating through the stages of viewing an apartment, then the rating form, then actually clicking the submit button on the rating form. Because I don’t really sell anything on RateMyApartments.com, a rating is the closest it comes to a goal. If someone rates an apartment, that means more content for other viewers, which in turn makes the website more useful and successful. Continue reading »